PT EN FR

Thinqs
Magazine

Timeless Scandinavian Design: The Legacy of GUBI

14/03/2024

GUBI is a Scandinavian furniture design brand that stands out for its unique ability to merge tradition with innovation.

 

Founded in 1967 by Lisbeth and Gubi Olsen in Denmark, the company has been a pillar of Nordic style, offering pieces that give spaces a timeless character.

Since its inception in the late 1960s, GUBI has always sought to capture the essence of Scandinavian design, characterized by clean lines, simplicity, and a deep connection with nature.

However, the brand goes beyond traditional minimalism by incorporating bold and contemporary elements into its creations, resulting in a diverse portfolio that appeals to both design purists and modernity enthusiasts.

GUBI’s catalog includes a wide collection of furniture, lighting, and accessories that stand out for their quality and craftsmanship. Among its most iconic pieces are the Beetle chair, designed by the duo GamFratesi, and the Pedrera coffee table, which reflects the unique aesthetic of Barba Corsini and Joaquim Ruiz Millet.

GUBI is also known for reviving classic 20th-century designs, bringing historical pieces back to the market that are still revered by design enthusiasts today. This reissue approach not only preserves the legacy of the masters but also offers us the opportunity to integrate iconic pieces into contemporary environments.

In addition to aesthetics, GUBI prioritizes sustainability, using durable materials and manufacturing processes that minimize environmental impact. The brand understands that good design is that which withstands the test of time.